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E-mail Newsletters:
Using E-newsletters, E-zines, and E-mail
News
to Market Your Business
| E-mail (electronic) newsletters, also called
e-newsletters, e-zines or e-mail news, represent a cost effective way to
stay in touch with current and potential customers. In fact, you probably
receive one or more e-newsletters as a result of doing business with a
company (for example, L.L. Bean, Amazon, Midwest Airlines) or because you
gave your business card to someone at a networking event. |
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Why Use
E-Newsletters?
E-newsletters provide many advantages
for both large and small businesses:
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Inexpensive to produce and send. Electronic format and
delivery eliminates the costs of printing and mailing. |
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Fast. Once the content and design of the e-newsletter are
complete, e-mail delivery is relatively instantaneous. If used
effectively, e-newsletters offer the opportunity to deliver important,
time-sensitive information to your customers in cyber-seconds. |
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Flexible. You can customize your newsletter for different
segments of your mailing list. For example, you might focus on growing
your business in two different target groups, for example, restaurants and
industrial parks. You can easily modify your newsletter content to appeal
to these different segments. |
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Consistent look and feel. When you
decided on the color, design and format of your e-newsletter, you will be
able to be consistent from one issue to the next. |
SPAM – and How to
Avoid Being Deleted
Because e-mail marketing has become so
popular, some companies abuse it. For this reason, it is crucial to comply
with the provisions of the CAN-SPAM legislation. You can avoid your
e-newsletter being considered SPAM by following some basic rules:
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Don’t use purchased e-mail lists. Your
e-newsletter subscribers should include those who have signed up on your
web site or with whom you have a business relationship. |
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Do provide an easy way for recipients of your e-newsletter to “opt out.” Most e-marketing delivery systems provide this feature.
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Do provide useful and interesting content. Your newsletter
will be recognized, read, and forwarded to others if it contains content
that is interesting and relevant to your readers. |
Want to learn more?
Free download: "What Every Business
Should Know About Newsletters"
View
examples of our newsletters
Contact us to learn how Insight Consulting can create
a newsletter
customized for your business.
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